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Fusion Group

About Us

Fusion Group is a Swedish international business consultancy and regionally specialized brand building company located in Sweden, Egypt and UAE.

We are the exclusive partners in the Middle East and Gulf region for unique Scandinavian and global brands:

  • Kings of Tennis
  • Horses & Dreams
  • My Wellness Integrated Health & Fitness Concept
  • Rechargify corporate wellness
  • Fairing nutrition
  • Mamma BootCamp fitness concept
  • Aqua BootCamp fitness concept

Fusion Group is supported by The Swedish Trade and Invest Council Middle East and Swedish Embassy offices.

Vision

“To be the trustworthy gate for Scandinavian and global companies to the Middle East, aiming to create long term value for our clients, stakeholders and people to become partners of success.”

Mission

“Our concrete existence in the Middle East and Scandinavia with our unique network of local governmental authorities and business leaders allow us to be the partner of choice for Scandinavian and global companies to introduce and grow their brands in different Middle Eastern markets.”

Our Services

Business Consultancy

We at Fusion Group offer our clients a full fledge business consultation in the Middle East through:

  • UAE and Egypt local offices allow us to closely serve the areas of North Africa and Gulf region
  • Our highly connected team with both governmental and private sectors
  • Scandinavian and different global business cultures understanding
  • Middle Eastern local markets understanding

Brand Building

We at Fusion Group continue the journey with our brands after the ”Business Consultancy” phase, aiming to reach the proper Brand Equity for our brands in-between local market competition.

Corporate Wellness

Our unique methods bring balance and energy to your organization. Stay healthy, strong, responsible and successful. We have the solutions to drive development and success within your organization. Stay charged with Rechargify!

International Sports Events

Fusion Group is the partner of choice for international sports and wellness events (Kings of Tennis – Rechargify) in addition to collaboration with the Egyptian Ministry of Youth And Sports 2016 – 2017 events.

Our Brands

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Our Projects

Kings of Tennis 2017 Middle East Tournaments

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Fusion Group is currently building Kings of Tennis brand within the Middle Eastern countries throughout all concerned stakeholders including governmental authorities, sponsors and media partners with preliminary suggested locations UAE – Egypt within 2017.

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Rechargify Concept Introduction to the Middle East 2016 – 2017

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Fusion Group is actively building the Swedish concept of Rechargify corporate wellness and targeting both governmental and private sectors’ employees aiming to bring balance and energy to the organization. Stay healthy, strong, responsible and successful. We have the solutions to drive development and success within the organization to stay charged with Rechargify.

Watch us on

Mamma BootCamp – Aqua BootCamp Brands building in Egypt 2014 – 2016

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Fusion Group has successfully introduced and built the Swedish fitness concepts ”Mamma BootCamp” and ”Aqua BootCamp” in Egypt.

The unique concepts take care of Mamma’s wellness and strength during the most special time of post delivery with the opportunity to have the baby with her in the class.

We attracted a high media focus of regional and Egyptian TV channels and specialized magazines EX. MBC, Dream TV, Health Guru, CairoScene and Oasis Magazine.

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With Us

Fusion Group Global is an international business consultancy and regionally specialized brand building company located in Sweden, Egypt and UAE.

We are the exclusive agency in the Middle East and Gulf region for unique Scandinavian brands:

Kings of Tennis

Rechargify corporate wellness

Fairing nutrition

X-force Gym concept

My wellness corporate events and team building.

Fusion Group is supported by The Swedish Trade and Invest Council Middle East and Swedish Embassy offices.








Sub-contractor companies specialized in sports and fitness, events complimentary services and wellness are welcomed to send us a brief about their companies and services.

Send a brief about your company.








Thank you for your interest in working with Fusion Group please send us your updated Curriculum Vitae.

Upload your C.V.

News and
Media

My Wellness Festival

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Contacts & Location

Dubai Branch

PO Box 5000146, Level 14, Boulevard Plaza Tower one, Dubai, UAE
+971 501 574 615

Egypt Branch

Road 210, no 16, Degla, Maadi, EGYPT
+20 114 300 7270

Sweden Branch

Kungsträdgårdsgatan 18, 111 47 Stockholm, SWEDEN
+46 732 424 400